Fun Trailer for Football Doc ‘Luv Ya Bum!’ About Coach Bum Phillips
by Alex Billington
October 21, 2025
Source: YouTube
“He believed it was okay for a coach to love his players.” In doing so, he changed leadership in professional sports and left a legacy that continues to resonate with NFL generations even today. Blue Harbor Ent. has revealed an official trailer for the documentary film titled Luv Ya Bum!, which is actually a sports history film about Texas football in the 1970s. With narration from actor Dennis Quaid. In the ’70s, the struggling Houston Oilers turned to Bum Phillips, an unconventional cowboy-hat-wearing coach who built a family-first team of misfits and stars such as Earl Campbell. Together they ignited the “Luv Ya Blue!” phenomenon, challenged the Steelers dynasty, and captured a city’s heart. Featuring rare, archival footage and impactful interviews with football legends, including Earl Campbell, Dan Pastorini, Peyton Manning, Sean McVay, Terry Bradshaw, Jerry Jones, J.J. Watt, Von Miller, DeMarcus Ware, and Bum’s own son & grandson, NFL coaches Wade and Wes Phillips. This premiered at the 2025 SXSW Film Festival and won the Documentary Spotlight Audience Award. Looks like a fun one to watch even if you aren’t familiar with Coach Bum already.
Here’s the official trailer for Douglas & Harstein & Miller’s sports doc Luv Ya Bum!, from YouTube:
“Just a nickname, not a description.” Set against the backdrop of a booming 1970s Houston, this sports documentary film chronicles how Bum Phillips transformed the reeling Houston Oilers 🏈 into playoff contenders and sparked the beloved “Luv Ya Blue!” movement. Known for his trademark cowboy hat and folksy charisma, Oilers Coach Bum Phillips led with authenticity, loyalty, and a deep belief in his players, redefining leadership in professional sports and leaving a legacy that continues to resonate through NFL generations and beyond. Luv Ya Bum! is co-directed by filmmakers Sam Wainwright Douglas (Honky Tonk Heaven: Legend of the Broken Spoke, Through the Repellent Fence, Hot Grease) & David Hartstein & Andrew Alden Miller – all of three them worked on the Faders Up: The John Aielli Experience doc film previously. Produced by Vance Howard, Paul Jensen of Lucky Number 8 Productions, and David Hartstein of Blue Suitcase. This initially premiered at the 2025 SXSW Film Festival earlier this year. Blue Harbor Ent. will debut Luv Ya Bum! in select US theaters starting October 24th, 2025 this fall. Who wants to watch?
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